The sound of tradition –
160 years of piano making

Seiler is one of Europe’s most important manufacturers of pianos and grands. Since 1849, the company's goal has been to achieve perfection. Through this process, the Seiler name has earned its worldwide reputation for being the industry benchmark through its impeccable craftsmanship, quality, and precision.

1849

Eduard Seiler finds the “Pianoforte-Fabrik” at Liegnitz. His vision: to provide pianos and grands for professional use as well as recreational use to allow them to explore the world of music. The first Seiler piano is already characterized by the unique, transparent Seiler sound. A lot of work is put into the construction and assembly of the first instruments, handmade from the best materials in small workshops. The aim is clear: to reach perfection. The efforts lead to success – in 1872, for example, Seiler receives a gold medal at Moscow for the outstanding quality. Thus, the workshops soon become too small. The Pianoforte-Fabrik moves to Steinmarkt no.3 in 1860 and opens showrooms in Goldbergerstraße. Seiler' two sons, Paul and Max, become more and more involved in supporting their father.


After several years of instability due to wars in the 1860's and early 1870's, business increase and allows Seiler to build a new steam-powered factory in 1873, where more than 100 workers start production in the spring of 1874. Eduard Seiler passed away shortly after, in the autumn of 1875, and the company is now run by sons Paul and Max up until their deaths in 1879.

8.348 square metres of stock capacity

Main wood yard at the Liegnitz factory

Awards

1879

Johannes Seiler, the younger brother, completes his apprenticeship in the craft of piano making. He does not only gather experiences in his father’s factory, but also works in other well-known factories during some years of travelling through Europe. As a result, Johannes Seiler becomes the technical director in 1879. His brothers-in-law August Lauterbach and Oswald Kasig also joined the company as sales managers. The Seiler piano company becomes one of Germany’s foremost piano makers. Seiler receives prizes and awards from Vienna, Amsterdam, Melbourne, Chicago, Berlin and Milan. In 1882, Seiler started installing its own action and keyboard.

1896 and 1907

Big new factory buildings

1896

In 1896 and 1907, large factory buildings are built, employing 350 workers. More than 40 employees have worked for Seiler for more than 25 years, helping to assure consistent quality of the instruments. The annual production at the time is about 2,000 grands and pianinos (Italian for “small piano”, which was then the usual term for what today is called “upright piano”). After Johannes Seiler’s death in 1907, his nephew Robert Lauterbach becomes head of the company, while Ludwig Lauterbach becomes Sales Director.

around 1907

Veneer production in the early 20th century

1907

Seiler becomes an international company

Since 1893, Seiler runs a large retail showroom in Berlin, managed by Dr. Richard Stern. In 1907, a retail showroom opens at Breslau (Wroclaw) and is run by long-term employee and General Manager, Willy Heinze. The London retail showroom is run by Barnes and Mullins, who distributeS Seiler pianos in England and its colonies, as Seiler instruments are extremely stable under tropic climate conditions. Seiler pianos and grands are state of the art - their beautiful sound and the easy touch are unsurpassed. At the top educational institutions, such as the Royal Conservatory at Berlin and other leading universities, conservatories in Germany and abroad, Seiler pianinos and grands are in use.

The packing department

1923

Anton Seiler-Dütz, the son-in-law of Johannes Seiler, becomes head of the company and continues its successful development, with 430 employees helping the company to become known as “Eastern Germany’s largest piano manufacturer”. World-famous artists and pianists such as Enrico Caruso, Arthur Nikisch and Ruggiero Leoncavallo are using Seiler instruments during their careers. Seilers can also be found at the Bayreuth festival and in concert halls all over the world.

around 1960

Seiler factory

1963

Anton Seiler-Dütz’s son, Steffen, researches the company's history and collects the knowledge of 100 years of piano making by finding valuable sketches and frame moulds. He decides to make a fresh start and begins producing pianos based on Liegnitz models in the Franconian town of Kitzingen. Through his spirit and creativity, Steffen Seiler systematically increases the line-up from practice pianos to high-end concert grands. He continues to develop the unique transparent Seiler sound by adding new patents, such as the SMR technique (super-magnet repetition technique) and the DuoVox silent system. His name becomes closely linked to digital devices for pianos, which adds 21st century technology and sound to the piano. The majority of the workers at Kitzingen factory are loyal to the company for many years, the basis for maintaining consistent high-quality Seiler pianos, now and in the future.

2012

Today